BASKETBALL IS BACK: REBRANDING THE KINGS FOR KC
My senior thesis project investigated trends in American sports branding and compares them to those of the franchises located in Kansas City in my paper Kings of the City. The conclusion from my research paper is the foundation of the project Basketball is Back, where I hypothetically rebrand the Sacramento Kings for Kansas City. This project is purely fictional and done for education purposes. I do not own any of the images used and credits can be found within the process book.